FAO Schwarz Hosts Child Ambassadors for Stop & Shop's Help Cure Childhood Cancer Campaign

Thursday, March 23, 2023
This month, FAO Schwarz had the honor of hosting two lovely girls named Freja and Madison for a private tour and shopping experience. Both girls are patients at MSK Kids (Memorial Sloan Kettering's pediatric oncology program) and they're the ambassadors for Stop & Shop's Help Cure Childhood Cancer Campaign. Read on for more details about the program and how you can help.

Disclosure: the information in this post comes directly from the FAO Schwarz press release.

On Tuesday, March 21st, Stop & Shop and FAO Schwarz celebrated 9-year-old Freja and 7-year-old Madison, patients at MSK Kids, Memorial Sloan Kettering’s pediatric oncology program. Both girls are ambassadors for the supermarket’s 22nd annual Help Cure Childhood Cancer Campaign. 

Ambassadors Freja and Madison embarked on an exclusive tour of FAO Schwarz at Rockefeller Plaza  led by an iconic FAO Toy Soldier, and participated in one-of-a-kind immersive experiences within the store. Dr. Paul Meyers, Attending Pediatrician at Memorial Sloan Kettering, representatives from Stop & Shop, as well as Madison's and Freja's families were all on-hand for the event.

Madison, from Cortlandt Manor, New York, participated in a Barbie Styled by You experience, and Freja, from Fair Haven, New Jersey took part in the FAO Schwarz Baby Doll Adoption exhibit. Additionally, both girls assisted the Toy Soldier with the FAO Schwarz opening ceremony at 10am that morning. 

Stop & Shop’s Help Cure Childhood Cancer Campaign raises money to support MSK Kids, the pediatric oncology program at Memorial Sloan Kettering. Stop & Shop customers can help the cause by donating $1, $3, or $5 at checkout with 100% of the proceeds going to benefit research efforts at MSK Kids. To date, Stop & Shop has raised more than $28 million for cancer care and treatment at MSK Kids. 

You can visit the flagship location of FAO Schwarz at 30 Rockefeller Plaza in New York City. Learn more about MSK Kids here.


  1. Oh my gosh! I'm such a fan of yours (Jersey girl here!) and just saw you included this on your site. I also work at MSK! We're so appreciative of your support!

    1. Oh wow, THANK YOU! Not just for reading and commenting, but for what you do, too! My nephew passed away from cancer (just shy of his 4th birthday), so this is a cause near and dear to my heart. If there is ever anything I can do to help your organization, please reach out!


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