Kellytoy Announces NEW Squishmallows for Toy Fair New York 2020!

Friday, January 3, 2020
The excitement is building for Toy Fair New York (TFNY), and Squishmallows fans worldwide are anxiously awaiting the BRAND NEW styles debuting from Kellytoy! More than 50 new characters and completely new styles are coming this year, including mystery bags and reversible Flipmallows. Read on for more details!

Disclosure: photos and info in this post come directly from Kellytoy's Squishmallows press release. I am a certified Squishmallows fan regardless! 

Kellytoy’s ever-evolving plush toy and pillow line Squishmallows, one of the hottest brands in the global marketplace, continues to expand with the launch of more than 50 new characters and completely new styles including the eye-catching mystery bags and reversible Flipmallows (two characters in one). Kellytoy offers retailers a wide array of Squishmallows sizes and styles to fit the needs of every customer while all new character assortments will have collectors clamoring for the latest and greatest releases as they grow their #SquishmallowSquad.

“Squishmallows are as versatile as ever with textured fabrics and even more characters to choose from – more than 350 in all,” says Jonathan Kelly, CEO of Kellytoy. “Additionally, mystery and surprise products are incredibly hot right now and a great way to engage customers in store. Our fans already love discovering and collecting all the new styles and the mystery bags add to the excitement,” says Kelly.

Kellytoy is also releasing a series of six Flipmallows; “Turn these characters inside out for two Squishmallows in one,” says Kelly. The series includes shark/clown fish, corgi/calico cat, fawn/owl, dragon/unicorn, alpaca/dragon, and hedgehog/sloth and are available in five and 12-inch sizes.

From scrumptious fruit themes to soothing, comforting textured fabrics, Kellytoy will showcase other new Squishmallows styles at Toy Fair, including:

Birds: toucan, parrot, peacock
Dogs and cats: sheltie, rottweiler, German Shepherd, St. Bernard, schnauzer and terriers; grey and tan tabby cats
Bears: white bear and brown bear
Farm: horse, donkey, spotted pig and goat
Sea Life: purple octopus, teal octopus, pink jellyfish, otter and crab
Zoo: orange tiger, white tiger, teal leopard, orange panda and red panda
Dragons: blue textured dragon, green dragon and teal dragon
Dinos: purple textured dinosaur and green textured dinosaur
Fruit: orange, pineapple, strawberry, avocado, watermelon and apple
Fantasy: pink caticorn and purple caticorn

Squishmallows range from 3.5 inches to 24 inches, depending on the character and styles, and prices range from $2.99 to $39.99, respectively.

Each character’s background story is detailed on its hangtag. They're made of super soft spandex “EF” and polyester stuffing as puffy as marshmallows. Caring for Squishmallows is easy; give them lots of love, machine wash in cold water, tumble-dry on low heat and remember not to iron them.

The newest Squishmallows will debut along with other loveable squads at the Atlanta International Gift and Home Furnishings Market 2020, held January 15th-19th, and Toy Fair New York, held February 22nd-25th. Join the #SquishmallowSquad online and follow Squishmallows on Facebook, Instagram, Twitter, and YouTube.

Follow The Jersey Momma's favorite Squishmallows fan pages for the absolute BEST Squishmallows updates, photos and info:

Instagram (SquishmallowCentral):
Twitter: SquishmallowCentral (@SquishCentral)

Be sure to read all of my Squishmallows posts here at The Jersey Momma!

Kellytoy Introduces New Squishmallows for November, 2019
Squishmallows New Holiday Lines for 2019: Halloween and Christmas Squishmallow Fun!
Celebrate World Turtle Day with Henry and Squishmallows
New Squishmallows for 2019: Kellytoy Booth at Toy Fair New York
Squishmallows: Where to Find Them, What's Coming, What's New

No comments

Powered by Blogger.