The Toy Insider's Sweet Suite 25 was just held at Pier 60 at Chelsea Piers in New York City, and I found some of the hottest new toys and trends to share with you. From a BRAND NEW Monster Jam monster truck reveal, to the latest in blind boxes, plush and collectibles, take a look at some of my favorite finds from Sweet Suite's 16th year!
Disclosure: I attended The Toy Insider's Sweet Suite '25 at Pier 60 in New York City, where I was able to preview some of the hottest new toys, collectibles and fun merch coming soon. I was not otherwise compensated for this post. I was able to see and play with all of the items listed, but I did not receive samples of them unless otherwise stated. This post contains affiliate links to Amazon. I am a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for me to earn (very small) fees by linking to Amazon.com and affiliated sites.
Monster Jam Bailey Circuit Truck
I'm a big fan of Monster Jam and I was beyond excited to witness the unveiling of their brand new truck: Bailey Circuit. It's the first ever collaboration between Monster Jam and Ringling Bros. Not only that, Bailey Circuit has a badass female driver named Brianna Mahon, and I was fan-girling when I met her. The toys for Bailey Circuit are colorful and fun- even I want to own some of them!
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Doodleface
Messy wipe-off markers can take a hike! Doodleface has created magical wipe-off crayons with adorable black and white cut-out designs for kids to decorate or hang in their rooms. Check out my Instagram video of Doodleface and the adorable sample they gave me here. Thank you, Doodleface! You rock! Find more here: Doodleface.com
Wicked Care Bears
Wicked-themed toys are nothing new but when I saw these plush Wicked-inspired Care Bears from Basic Fun, I just about swooned. As of the publication date of this entry, they will be available in Meijer (August, 2025), Amazon (September, 2025) and Walmart (October, 2025).
Crystal Surprise Peanuts
Crystal Surprise Peanuts features all of your favorites Peanuts characters in miniature 'crystal' form. These sparkly collectibles come in a blind-box shaped like Snoopy's doghouse, and I can tell you right now that I already want to collect them all. Available at Amazon (soon) and Five Below (now).
Woof & Co
Part doll, part dog, but all lovable, Woof&Co features an array of 'designer breed' dogs complete with their own outfits and accessories. I liked the affordable price tag and the jointed limbs. As a kid I was not a huge fan of Barbie dolls and baby dolls (with a few exceptions), so I think I would have been totally on board for a doll/dog crossover.
TLS Toys
GenXers, unite! Your fave toys are back thanks to TLS Toys- including Rainbow Brite, My Pet Monster, M.A.S.K., Popkins. Teletubbies, and YES Strawberry Shortcake. From collectible figurines to dolls and plush, these will bring all of your favorite 80's and 90's kid memories back in full force.
Ultimate Stitch
Ultimate Stitch from Just Play was so realistic, I felt like I had THE actual Stitch, dancing and singing right in front of me. With over 100 sound and motion combinations, he's a Stitch-lover's dream come true. When I met him, he was singing 'Aloha Oe' and dancing all by himself. Pre-order Ultimate Stitch on Amazon here.
Squishmallows x Puma
I pretty much love everything from Squishmallows, this is no surprise. But their Puma collaboration sent me over the edge! How CUTE are these shoes???? You can find them on Amazon here.
Nintendo Switch 2
I finally had a chance to try out the Nintendo Switch 2 and it was everything I dreamed it would be. The graphics on the new Mario Kart World are TOP NOTCH. I probably played for about 15 minutes straight and came in FIRST PLACE (yes, first place, I tell you) in Mario Kart World Knockout Tour. Take THAT, kids! I'm sure you know where to find the Switch 2, but just in case, look for it on Amazon here.
Clickeez
Clickeez Clickable Collectibles were oddly satisfying. They tap into that 'cute keyboard trend' that you might've seen on TikTok or Instagram. Each Clickeez is a single keyboard key that clicks like a real keyboard. You can connect them together to make little keychains or purchase the 'mega pack' that actually comes with a display keyboard. I couldn't stop clicking them. 2-Pack sets available July 2025 in Five Below and other sets coming in August, 2025 on Amazon.
Be sure to check out all of my TOY posts here, featuring reviews, toy show round-ups and so much more! Stay tuned this Fall when I (hopefully) check out The Toy Insider's Holiday of Play, too.
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