New Products and Experiences Coming to Hershey's Chocolate World (Including Customizable Reese's Peanut Butter Cups!)

Thursday, May 6, 2021
It's the perfect time to plan a trip to Hershey, PA and visit Hershey's Chocolate World! They have a ton of exclusive new products and experiences coming soon, and I'm so excited to tell you all about them! You're going to want to keep reading, because one of these experiences is a customizable Reese's Peanut Butter Cup!!!)

Disclosure: this information comes directly from the Hershey's Chocolate World press release. Photos via Hershey's Chocolate World, except for on-site images (those are courtesy of me). 

Everyone knows I'm a huge fan of Hershey, Pennsylvania and I have an entire page of articles devoted to Hershey Travel here at The Jersey Momma. I already have our Summer trip planned, so stay tuned to my social channels for updates about The Sweetest Place on Earth! This year, Hershey's Chocolate World has some amazing new additions to their already sweet experiences. Exclusive new products, customizable treats and adult beverage and candy pairings are coming soon. Read on! 

The information below comes from Hershey's Chocolate World Press Release. Here's what they have to say:

Hershey’s Chocolate World Attraction is welcoming visitors this spring  and summer with exclusive ways for Hershey’s chocolate lovers to experience new twists on the iconic treats they love. Only available at Hershey’s Chocolate World through summer for a limited time, new products and experiences include refreshing Hershey’s Ice Cream Shoppe bars, a brand-new Reese’s Stuff Your Cup experience coming soon where guests can personalize a larger-than-life Reese’s Peanut Butter Cup with peanut butter direct from the factory with mix-ins of their choice and more. Conveniently located near major East Coast cities, Hershey’s Chocolate World is ready to be your  “sweet” spring and summer road trip destination! “We know that families are ready to get out of their homes and reclaim their summer, so that’s why Hershey’s Chocolate World is adding sweetness this year more than ever,” said Todd Kohr, Marketing Manager, Hershey’s Chocolate World Attraction. “From our over-the-top customizable Reese’s Peanut Butter Cup experience coming soon and Custom Creation kits to our limited-time-only milkshake flavors, guests will experience new twists on classic Hershey treats.”  

What's New at Hershey's Chocolate World

Check out what’s new at Hershey’s Chocolate World in addition to existing, fan-favorite attractions! 
Experience Hershey Candy in New Ways:

Reese’s Stuff Your Cup (Price: $14.95): Coming soon just in time for summer, customize your own over-the-top Reese’s Peanut Butter Cup with this exclusive experience. Line up at Chocolate World to customize a Reese’s Cup of your dreams with over 10 different mix-ins, while the tasteologist pours in authentic Reese’s peanut butter. Oh yeah… did we mention it’s 1 lb?! (available beginning Memorial Day weekend!)

Beverage and Candy Pairings (Starting Price: $8): For the first time ever, Hershey’s Chocolate  World offers beer and wine with its perfect Hershey candy counterpart for the ultimate duo. Adults can delight in all the available offerings from local PA beers paired with a classic Hershey’s milk chocolate bar, or wines paired with Hershey’s Kisses milk chocolate filled with caramel. 

New Treats Exclusively Found at Hershey’s Chocolate World (Limited Time Only): 

Hershey’s Ice Cream Shoppe Bars (SRP: $1.85): Extra creamy bars, now inspired by your favorite  ice cream. New Hershey’s Ice Cream Shoppe Bars come in Strawberries ‘N’ Crème, Cookies ‘N’ Mint, Sprinkles ‘N’ Crème all with a cool and creamy textured flavor, bundled up in a melt-free  bar. You can also get the flavor in a smooth and creamy sundae!  

Custom Creation Kits (Price: $14.95): We know that Hershey’s Chocolate Bars and Reese’s Peanut Butter Cups are perfect as is, but everyone loves a personal spin. Sprinkles on your Reese’s Peanut Butter Cup? We say, yes. When life gives you possibilities, make Hershey’s bars and Reese’s cups your way. 

Hershey’s Kisses Birthday Cake Milkshake (Price: $8): This new shake delivers on everything you  expect from a birthday cake flavor, sealed with velvety sweet Hershey’s Kisses candy. Your kids  will love this new treat or grab one for yourself. You deserve it! 
KIT KAT® Key Lime Pie Milkshake (Price: $8): KIT KAT® has done it again, this time putting  summer’s sweet and tangy pie into a sippable treat. So why not make it à la mode? A swirl of  summer bliss that will transport you to your happy place.  

Create Your Own Ultimate Milkshake Kits (Price: $24.95): The Ultimate Milkshake Kits takes two Hershey icons – Hershey’s chocolate bar and Reese’s peanut butter cup – and puts a cherry on top. Whether shipping it to your home, sending it as a gift, or picking as a souvenir while leaving Hershey’s Chocolate World, this is a MUST HAVE for a sweet summer. Coming soon!

Guests can also visit Hershey’s Chocolate World’s iconic attractions including Hershey’s largest candy  store, the free Hershey’s Chocolate Tour, chocolate tasting, a Create Your Own Candy Bar factory  experience and much more. There are also locations in New York’s Times Square and downtown Las  Vegas. To learn more about Hershey’s Chocolate World, visit

About The Hershey Company 

The Hershey Company is headquartered in Hershey, Pa., and is an industry-leading snacks company  known for bringing goodness to the world through its iconic brands, remarkable people and enduring  commitment to help children succeed. Hershey has approximately 17,000 employees around the world  who work every day to deliver delicious, quality products. The company has more than 90 brands  around the world that drive more than $8 billion in annual revenues, including such iconic brand names  as Hershey's, Reese's, Kit Kat®, Jolly Rancher, Ice Breakers, SkinnyPop, and Pirate's Booty. For more than 125 years, Hershey has been committed to operating fairly, ethically and sustainably.  Hershey founder, Milton Hershey, created the Milton Hershey School in 1909 and since then the  company has focused on helping children succeed. 

Be sure to check out all of my Jersey Momma Hershey posts here!

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