RAK Rabbit: A Random Acts of Kindness Review

Friday, March 23, 2018
If you're looking for ways to spread Random Acts of Kindness, look no further! While visiting Toy Fair New York , I came across this adorable little bunny named RAK Rabbit. Isn't he cute? He has such a wonderful message to share, and he can help your children spread Random Acts of Kindness! Read on to learn more about him, and see how you can win a RAK Rabbit of your very own!

I was on a mission while at Toy Fair New York: to find cute, cool, and fun items to share with you. When I came across RAK Rabbit, I totally fell in love with the concept. And guess what? RAK Rabbit's creator lives right here in New Jersey! So this collaboration was simply meant to be, and I knew I had to share him with you. I was super excited that Terry Ratzell, the author and creator of RAK Rabbit, offered to give me my own kit, AND a kit for one lucky reader (scroll down to find out how to win!). 

What is RAK Rabbit?

RAK stands for Random Acts of Kindness. This rabbit is all about kindness! Here's a snapshot from the RAK Rabbit website, so you can get the general idea of how to use him. Sure, he's cute, but there's so much more to him!

photo from the RAK Rabbit website

What is in a RAK Rabbit Kit?

When you open your colorful RAK Rabbit box, you'll find some cute things inside. First, of course, you'll find RAK Rabbit himself. He's super soft and has bendable ears and arms. He also has a cute little embroidered logo on his foot.

You'll also find twelve colorful plastic eggs with the RAK Rabbit logo on them (they're empty for now, it's up to you to fill them!). Along with your rabbit and eggs, you'll find a hardcover book called RAK Rabbit, the Easter Hare Who Cares, written by Terry Ratzell. It's recommended for ages 3 and up.

How Does RAK Rabbit Work?

First, you'll need to give your rabbit a name (there is a space in the book to write it down, and you can even register your rabbit's name on the RAK Rabbit website). Then, read the story with your child. The book describes where RAK Rabbit comes from and the values he gained from Grandfather Rabbit. It emphasizes the importance of kindness and showing compassion to others. Through whimsical, childlike illustrations, it encourages kids to be kind with the help of this Easter tradition (but the idea is to extend that kindness beyond Easter).

illustration from the RAK Rabbit book by Terry Ratzell

So what is the tradition? Well, in the months leading up to Easter, RAK Rabbit will be 'watching' to see how your child shows acts of kindness. Maybe it will be small things, like setting the table or picking up toys. Or maybe they will be big things like helping a neighbor or donating to someone in need. When RAK Rabbit is happy, your child will find him in the morning with perky ears, and an egg hidden somewhere in the house!

You can put a little treat in the egg to reward your child for their kindness- it can be a snack, a piece of candy, a coin, an eraser- even a little note from the bunny himself! It's up to you! The fun part is your child seeing RAK Rabbit's perky ears each morning, and finding the little egg.

Of course, not all days are easy. RAK Rabbit might need to remind your little one to try harder at being kind. In that case, your child might come downstairs in the morning to find RAK Rabbit's ears like this:

Don't worry! There will be more opportunities to spread love and kindness, and RAK Rabbit will be watching! He knows you can do it!

What Else Does RAK Rabbit Offer?

At the end of the book, there is a little page of coupons that you can cut out and use to help spread your Random Acts of Kindness. There is a whole page of kindness suggestions, and they are all so inspiring!

RAK Rabbit isn't only for use in your home. If you check out the RAK Rabbit website, you will find ideas about how you can use RAK Rabbit in a classroom, Sunday School, daycare center and more! No matter where or how you use RAK Rabbit, the idea is to extend the lessons learned far beyond the Easter holiday.

Sorry, that plastic bowl is not included- I just put my rabbit in there because he was tired and needed a rest.

Our RAK Rabbit even met a real rabbit! This is RAK's new friend, Gray. Don't they look like the best of pals?

Where Can I Buy a RAK Rabbit?

You can purchase RAK Rabbit through the RAK Rabbit website, or enter my contest below to win your own! You can also follow RAK Rabbit on Facebook and Twitter. And just as a disclaimer, I received a RAK Rabbit kit in exchange for a fair review, but that in no way influenced my opinion of the product. This little guy is super cute, no matter what! I do not receive any compensation from any of the RAK Rabbit links, and I'm telling you about him simply because I love him, and I love the idea of supporting another Jersey mom! I also love the idea of Random Acts of Kindness. The world needs more kindness!

Win Your Own RAK Rabbit!

Would you like to win your very own RAK Rabbit? Click the Rafflecopter link below to enter! But be sure to read my rules first (don't worry, it's just a formality)...

RAK Rabbit Contest Rules and Regulations: One winner will be chosen to win a RAK Rabbit of their own (kit contains RAK Rabbit, a hardcover book and 12 colorful eggs). Contest open to residents of the U.S. only, ages 18 and older please! Winner will be chosen randomly through Rafflecopter widget, and the makers of RAK Rabbit are responsible for sending the prize to the winner. Winner will be contacted by email after contest completion, and winner MUST respond to this email within three days, otherwise a new winner will be chosen. Winner must agree to supply an mailing address which will be forwarded to the kind folks at RAK Rabbit, so they can send out your prize. This contest is in no way affiliated with Blogger, Facebook, or any of the social media sites it is promoted on. Rafflecopter instructions must be followed in order for entries to qualify. OK, I think that about covers it! Carry on!

Click the Rafflecopter Widget below to enter my RAK Rabbit Giveaway!  Mobile users may need to click the Rafflecopter widget twice to activate. An email address must be provided as a means of contest entry. You will not receive any spam or junk mail, I promise!

**Sorry, this giveaway has ended! Check the blog for current giveaways and contests!**


  1. This rabbit is the most beautiful warm and kind. I love it already!

  2. Another thing to move, but a very cute idea and I will probably get one if we don't win. Hopefully it will get picked up into mass market retailers too.

    1. You actually don't have to move him if you don't want to (just his ears!). It's the eggs you have to hide (but even then it's up to you how hidden you want to make them!).

  3. what a great giveaway! i love this whole concept. it's SO important to teach kids kindness. and the rabbit is so cute!

  4. I really like the idea of using a toy to teach kindness. My children would love this for Easter.

    1. I'm sure they would love it! Thanks for visiting, Theresa!

    2. Entered again! It's such a cute bunny.

  5. What a great idea. I'm sure my grandson would love this.

    1. I'm sure he would, Mary! Thanks for visiting.

  6. I think it's a lovely idea! More people should employ the Random Acts of Kindness rule!
    Love it.
    Digicats {at} Sbcglobal {dot} Net

  7. This is awesome. I love how Rak Rabbit takes a holiday where kids are used to receiving gifts and turning it into an opportunity to practice acts of kindness.

  8. What an adorable rabbit and I love the concept. Anytime we can make a holiday more about giving than getting, I'm all for it!

  9. Love the warm, loving and beautiful concept

  10. Omg how cute is this bunny!!! My daughter would love it!!!!

  11. Oh, this is WAY cool! I am definitely going to go check out the website! I think my little guy would LOVE this!


Powered by Blogger.